Tagged: Twitter; Business Tools

Twitter Tips for the Busy Consultant

Had a long conversation last night with a friend at a cheese and wine party about the merits of Twitter.

What struck me was that again the words came up – ‘I don’t see the value of Twitter. It is just a waste of time”.

This is a fallacy. Twitter is a very powerful tool. However just like a screwdriver, there are ways to use it more effectively. There are rules and until you understand those, you will also not see the benefits.

Here then are the ways in which I tend to use Twitter:

  1. I use it to share industry/profession links of what I have read and felt worthy to retweet and/or share.
  2. I use it to share news about upcoming professional events including direct links to websites with more information.
  3. I retweet interesting information which I believe could be beneficial to those who follow me.
  4. I follow certain influencers whose messages and updates I respect.
  5. I use the medium of Twitter to build new relationships with other thought leaders.
  6. I use it to invoke response by asking specific and pertinent questions (Sometimes the website Quora is better for this)
  7. I search Twitter to see what are the new trending topics, like the riots in London
  8. I follow sites like this one that shares handy tips and hints on how to use Twitter more effectively.

Perhaps, Twitter’s Mission statement will spark you to also use it – “To instantly connect people everywhere to what’s most important to them.”

In fact, I am now such a fan of Twitter, that it is the best way to get hold of me. Yes, Tweet me!

Do remember then that Twitter is not a networking tool, but a most powerful learning and information sharing tool.

Using Twitter as a Business Tool

My request for ‘When will you tweet me?’ invoked quite a response amongst South African readers of my Powerlines newsletter, and I thought that these links and information will be of interest to you.

Twitter is a useful tool for on the spot market research and sharing of resources. I found this new software called TBUZZ. It allows me to share any useful links that I come across, by just clicking on it. It will tweet the link to Twitter. This link will take you to my page. Just hit "follow" under my picture.

If you are not sure about why you should be on Twitter, e-mail me at deonbin at icon.co.za. I will provide you with a detailed guide on its use. Twitter currently has the fastest uptake of any social networking tool ever in the world. It’s use is growing faster than blogging, Facebook and most definitely MySpace.

Before you dismiss Twitter as just another business fad, take a look at its application in business – http://webworkerdaily.com/2009/08/03/62-ways-to-use-twitter-for-business/

I love what someone tweeted the other day namely that Twitter is not a social networking tool, it is a super fast information search and learning tool. In fact, it has become my preferred learning tool, as it chunks learning into digestible learning size bytes, for me anyway.

I’ve just started running TwInbox from TechHit to keep up with Twitter through Outlook 2007. It has a really simple install routine.

However, I do recommend you setup a new folder for tweets before you log in into TwInbox and pay attention to the options menu and specify that folder for your tweets otherwise Twinbox will flood your Outlook inbox with tweets.

While Twitter clients like TweetDeck and Hootsuite are popular, web workers who live in Microsoft Outlook should appreciate this add-in’s clean integration and toolbar that makes all  Twitter commands easily accessible.

My initial experience with TwInbox is favourable and I look forward to exercising more of its features. It is available as a free download.

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