I started a Stakeholder Reputation group on LinkedIn last year, aimed at anyone that is working in and grappling with Stakeholder Management & Reputation related issues.
To date there are 345 members (and growing) which includes a number of senior communication and local and international consultants that I have come across.
The collective experience and expertise that resides within the group will enable any organisation to develop and execute a successful stakeholder engagement and reputation management strategy.
The primary aim of the group is to encourage the sharing of information amongst members such as the introduction of new ideas, concepts and tools, sharing personal experiences of things that work or do not work, overcoming resistance to stakeholder relationships in the market and within companies and asking for assistance for problems being experienced.
If you are interested in learning more about Stakeholder & Reputation Management and where it is going, I encourage you to join our group, participate and share. Here is the group link – http://linkd.in/aRGqiF to join.
Recently, I received a notification from Linkedin that I was one of LinkedIn’s first 100,000 members (member number 28959 in fact!*). In any technology adoption lifecycle, there are the innovators; those who help lead the way. That was me.
More than 100 million professionals have joined that site. If you are not on Linkedin, you are doing yourself a disservice. LinkedIn is changing the lives of millions of members by helping them connect with others, find jobs, get insights, start a business, and much more.
This was my response.
Over the past 6 months I have immersed myself in social media trying to understand and use it. What I have realised is that there are rules of engagement to using these technologies and that stats are showing that it is becoming an important weapon/instrument for change and getting your messages across. It is like that old saying – People have 5 senses, use as many of those in your marketing & sales messages.
However with everyone now using this, it has become vital to discern how to be more relevant and get your message through the clutter.
After reading their books, I can highly recommend reading books by Brian Solis, Chris Brogan & David Meerman Scott.
Some of these posts may also assist and guide:
My preferred source for guidance is definitely the Hubspot Blog, Mashable & Lifehacker. The HubSpot Inbound Internet Marketing blog covers all of inbound marketing – SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Just check out this article: 60 Proven Ways to Increase Your Online Marketing Influence – Read more: http://bit.ly/9tTB7q
In South Africa, I follow the work of Pieter du Toit & Lisa Breedt – http://www.socialmediaiq.co.za/
I also kept this post for some time by the author of the Social Media Bible – Lon Safko – As an author of The Social Media Bible, I am often asked, "What do I need to do engage my company, my products, and myself in social media?"
The answer is easy:
Participate. Get out there and get involved. If you aren’t in the game, you can’t win. Here’s your Ten Commandments or things you need to be doing to get in and win with social media.
- Thou Shalt Blog (like crazy).
- Thou Shalt Create Profiles (everywhere).
- Thou Shalt Upload Photos (lots of them).
- Thou Shalt Upload Videos (all you can find).
- Thou Shalt Podcast (often).
- Thou Shalt Set Alerts (immediately).
- Thou Shalt Comment (on a multitude of blogs).
- Thou Shalt Get Connected (with everyone).
- Thou Shalt Explore Social Media (30 minutes per week)
2010: The Year Social Marketing Gets Serious – http://bit.ly/6gRcJ4
What I have done is to use Twitter to equip myself. I follow a couple of experts. I check their tweets and move those to a folder for later reading. This has helped me substantially.
It’s all about doing your homework and trying the tools. Just like Lao – tsu said in the Tao te Ching:
“If you realise that all things change, there is nothing you will try to hold onto.
If you aren’t afraid of dying, there is nothing you can’t achieve.
Trying to control the future is like trying to take the master carpenter’s place. When you handle the master carpenter’s tools, chances are that you’ll cut your hand.”
Even if I cut my hand, I have to try. Just like surfing, learn to ride the waves.
The farmer replied, "There is a pond near my house that is full of frogs—millions of them. They all croak all night long and they are about to make me crazy!"
So the restaurant owner and the farmer made an agreement that the farmer would deliver frogs to the restaurant, five hundred at a time for the next several weeks.
The first week, the farmer returned to the restaurant looking rather sheepish, with two scrawny little frogs. The restaurant owner said, "Well… where are all the frogs?"
The farmer said, "I was mistaken. There were only these two frogs in the pond. But they sure were making a lot of noise!"
The problem today is that the frogs have tools to make a LOUDER noise! Blogs, Facebook, Twitter and Mobile phone messaging and on top of that just the normal word of mouth banter and soon business owners will be in the same position as the farmer above.
So, how do you cut down on the noise the frogs make?
Well, first of all do not give them a reason. That means run your business as if every day is open day. Secondly, respond rapidly if there is a problem and solve it ASAP.
Inaction, Indifference and inefficiency is normally what causes frogs to make serious noise.