What do consultants bring to the table?
This is a question often asked by management & staff.
How can they charge so much? Do they really offer value?
Well let’s consider first of all the Aslan phenomenon which was first mentioned by Dr. Roger von Oech in the ground-breaking book on creativity – ‘A Whack on the side of the head’. Von Oech writes that where all men think alike no one thinks.
This is interesting as it links on to study results by Deloitte that indicates that patterns of decision making can result in reputation risk.
Now you may immediately question this assumption by saying that you are a free thinker – especially in meetings. However, subtly and often subconsciously you are being manipulated by the corporate immune response – the corporate culture.
From the first day with an organization you soon learn what is necessary to fit in, to manage perceptions and expectations and to get on with your manager. This acculturation is part of the immune response.
This is why we frown upon those with novel and new ideas. We call them helicopter pilots, we call them rocket scientists. In fact, at one stage of my career, I was told by the then HR Director to stick to my knitting – which was to be a trainer.
We frown upon whistle blowers (look at the furore of Wikileaks), we frown upon people who do not conform. In fact, armed forces around the world actually operate on that principle – using discipline to ensure execution of military strategy.
1. They bring a different frame of reference. A different set of knowledge, skills and attitude set. They have worked in many industries and that is what they bring to bear upon your problem or issue.
2. They bring an expanded knowledge management capability. They have read the books, white papers and reports that you have not seen nor had time to read. They often belong to networks and institutes and associations that give them access to connections and access to resources you don’t have.
3. They bring 3rd party, objective insight – an ability to ‘see the woods from the trees’. They have seen the signs of war and have dealt with casualties in many trenches. They bring this unique insight to the table.
It’s a similar example of the difference between doctors who work in 1st world countries and those who have worked in both 1st world and impoverished countries where the same level of medical and hospital care do not exist. Their skill sets are vastly different.
Unfortunately this knowledge and ability does not come cheap. You cannot equate a daily rate with the amount of investment & time that it has taken to develop that skill set.
Let me illustrate:
Years ago there was a factory in Northwest America that would for some unknown reason; go into shutdown mode at the most inopportune times.
Eventually a group of consultants was called in and they resolved only part of the problem at a cost of about 40,000 USD. Although the incidences dropped, the problem persisted.
One day at a brainstorm meeting, someone remembered that there was an old- timer who used to work at the plant, and that he had a way to get the system up and running instantly.
So, they decided to bring him back as a consultant. One day he arrived with a small black suitcase. Inside this suitcase, was a small silver aluminium hammer. As the plant went down in shutdown mode, he opened his case, went up to one of the pipes, smacked it with his small aluminium hammer, and the system restarted instantly.
Very happy, his customer asked him to bill them. Which he did, only for the bean counters to return the invoice asking for how the bill of 1043 dollars was made up.
This was the answer they got.
43 dollars for hitting the pipe, a 1000 dollars for knowing where to look.
It’s that ‘look’ that costs so much. And, that is what consultants bring to the table.
Now is the time to lay the foundation for the new year. Why? So that you can hit the road running after the festive period.
Here are some ideas as to what you need to take a look at:
- Review your Business plan. Business plans are not set in concrete. Does your original assumptions still ring true? Adjust and amend where necessary.
- Clutter destroys energy according to Feng Shui experts. Go through your office with a fine comb. Go through every pile of documents – Decide what is relevant,necessary to keep, otherwise dump it. Go through your filing cabinets – Remember a filing system should not be like a goldmine, where you have to move mountains of ore to get to the pieces of gold.
- Update your media and mailing lists, your Rolodex. Your online social network lists. Re- evaluate your relationships with those in your network. Who should you be spending more time with?
- Re-evaluate your Consultancy’s Marketing and Publicity Plan. Are you still reaching your target market? If you are not, change what you are doing and
plan something new. Remember the words of Richard Saunders: The only way to get a significantly different result is to do something significantly different.
- Re-evaluate your elevator speech. An Elevator speech is a 10-15 word statement of what you do and why it is valuable to a client. Are your message still in synch with what you do?
- What about your working environment? Is it set up for efficiency? Are your waiting room chairs comfortable? Are your magazines current and appropriate? Your office is a reflection of who you are.
- What was your customer service levels like? Did you promise less, but delivered twice what you promised. If not, make that your goal for the new year.
- What about balance in your own life? How’s your health? A healthy mind resides in a healthy body. If you need to make dietary and other lifestyle
changes, plan for it now. And include it on your New year resolution list.
The bottom line is this: Set yourself up now for success. That way you can enjoy the New Year with the assurance that you are in control.
There are resources out there that can really assist you to become more effective and efficient in your consulting work, including:
These resources fulfil two criteria, as follows:
- They use the concept of Modelling. Modelling is a Tony Robbins concept. In his book “Unlimited Power” he speaks of the concept of modelling i.e.” To become successful, you need to model yourself on the knowledge, skills and attitudes of successful people…By role modelling them you can shorten the very expensive learning curve and become successful far quicker yourself”.
- The concept of Leverage Points. Researchers in systems thinking speak about leverage points – those small, well-focused actions that can, when used at the right time and in the right place, produce significant, lasting benefits exponentially beyond the effort required to take the action step itself.
These are the steps needed to start to work ON your business, not just IN your business.