Speaking Topics


MY MOST REQUESTED TOPICS

I speak on topics related to Reputation, Crisis, Stakeholder Management, Organizational Behavior and Strategic Communications. I will customize my presentations to meet your organization’s specific needs. My goal is to facilitate the outcome you want to create and build a superior reputation for both parties.

My most requested topics include some of the following ones. Keep in mind that I can present these as a keynote or a workshop. Also, I have half-day, and in some cases, up to 2 full days seminar versions.

Reputation – Always at Risk/Reputation…Years to Build, Nano- Seconds to Destroy

An institution’s and individual’s reputation is always at risk, and if you do not believe that, just google the topic. From personal scandals to business malpractice, the list of reputation risk failure are staggering. What is Reputation, and why should you protect it all cost? This riveting presentation, does not just offer a timeline of disasters, but also prompts the audience to play a part in the protection of an institution’s biggest, yet most fragile asset.

It captures an audience’s attention and debate, interaction and thought.

During 2012 I spoke at the 15th Southern African Internal Audit Conference “Prepared for New Frontiers” where this presentation “Reputational Risk, Years to Build Up and Nano- Seconds to Destroy” – drew an audience of more than 600 delegates and invoked a huge response. This presentation is ideal for sensitizing executives and management about Reputation being a company’s most important asset and yet, most volatile and dangerous risk.

I repeated it later during the year as part of a roadshow for the Compliance Institute of South Africa, and at the Multichoice PR Manager Africa Conference

Stakeholder Reputation – How to Build Relationships with a Dyamic Web of Stakeholders

An institution derives its reputation from the way it is perceived by its various stakeholders. These perceptions are influenced by the performance, behavior and ethical decision-making in the institution. This presentation examines the interface and importance of stakeholder relationships, engagement and communication.

During 2012 there were a number of examples in the Southern African environment of stakeholder management gone wrong such as the SANRAL E-tolling delays and the Marikana Mining Labor Relations incident which unfortunately resulted in a number of deaths. This presentation is an extract of the 2- day training seminar that I facilitate on the topic.

Here is a partial list of my other topics:

Trouble has struck ! What Now? How to restore a Damaged Reputation

Research shows that it can take anything between 4 to 11 years to restore a damaged reputation. How do you restore your reputation? How can you fast track your move back to the top? This presentation covers concepts and ideas that an institution or individual can use to restore a damaged reputation.

Crisis! What Crisis? (A Storm in a Teacup?)

Crises have the ability to destroy relationships, impact market share and create unnecessary and unwanted expenditure beyond budgeting forecasts. Often the ability to respond in a crisis depends on the level of awareness by management to recognize symptoms and react and respond appropriately. This presentation examines the phases of a crisis and the need for a level of preparedness in an organization.

I spoke and acted to soon! (Words in a Crisis can damage)

Communicating correctly in a crisis is vital and often the most important difference between a damaging crisis and a just a temporary incident. Research shows that crises will hit even the best companies. How we react and communicate is vital to creating the correct perception in stakeholders minds. This presentation examines the importance of correct communication response and what to say and not say in a crisis situation.

Seed planting – Why Marketing Professional Services is like Seed planting

Whether you are a newbie or seasoned consultant, a professional service provider, business developer or salesperson, this presentation is for you.

This presentation focuses on how to market professional services in a challenging and competitive marketplace……and why your current assignments come from seeds you planted long ago, much, much more. It is an extract of the popular one day – How to Market a Consultancy Practice workshop.

For information on how to engage Deon for a public or in-house speaking engagement*, please complete the contact form below.

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