DIY Crisis Plan Toolkit

Ever been asked to write and develop a Crisis plan or a Crisis Communication plan for your organization or a client?

Where should you start? I believe that this DIY toolkit can be very helpful.

Over the years I have developed and written countless of Crisis plans, Communication Response, Emergency Response and even Business plans on behalf of clients seeking financial assistance. Two years ago I wrote the plan and protocols for the 2011 South African Census. Now I have applied all that knowledge and skills to help you.

This practical guide can help you write your own DIY Crisis Plan for your business.  As such, it is a highly effective, low cost guide that will assist any business to develop a written and practical crisis management action and crisis communication response plan and can also serve as a useful benchmark where plans already exist, as it may reveal potential gaps.

When a crisis strikes, how you act in the first few minutes determines the final outcome. Planning and preparing for the unthinkable and inevitable is vital for those businesses who want to protect their reputations, no matter what happens.

Numerous crises ranging from Product Recalls , Carnage (bombings and explosions) to Oil spills have again highlighted the importance for businesses to be prepared. This DIY toolkit  helps companies to create a practical crisis management and crisis communication response plan and takes into consideration the urgency of communication and information flow in an interconnected world.

This toolkit contains useful information such as the following:

  • Questionnaires and checklists to prompt thinking processes whilst planning and preparing Crisis plans;
  • Various guidelines and tip sheets including advice on How to deal with the Media during a crisis;
  •  Suggested forms for tracking issues and incidents in a crisis;
  • A Copy of a PowerPoint presentation that can be customized for internal training and information sharing use with the Board, executives and staff to raise Crisis awareness;
  • A 40 page Crisis Management & Communication Response Plan Template
  • 3 Plan examples including a Life- Safety, Emergency Response and a Recall plan

Completing the various templates and doing the included exercises will empower the writer, management and business owners to produce a blueprint for how the business will respond to crisis and crisis communication challenges.

‘If you have an emergency situation that needs to be dealt with, the last thing you want to be doing is worrying about how to keep all your stakeholders informed and the media out exactly how they’d inform people if a crisis occurred.’


The benefits of the toolkit include:

  1. Planning and development of a DIY plan instead of employing outside professionals at the outset of such a project.
  2. Many organizations do not have the capacity to have a full-time Crisis Manager position but that does not absolve them of the necessity of planning for dealing with the hand of fate. Today stakeholders of an organization expect an organization to be ready to deal with all calamities as well as the unique communication challenges that these situations bring. But in many organizations plans exist in various forms and guises. Plans exist as Disaster Recovery (IT related), Business Continuity, Occupational Health & Safety & Emergency Response plans, and Communication Response plans (PR/Communication). Sometimes these plans are coordinated, sometimes they are not. This toolkit helps to integrate various plans in an overall crisis management response plan for the organization.
  3. Self- Study. The toolkit is a tremendous aid for those who want to bring themselves up to speed with the latest development in crisis management thinking & crisis communication response. The kit contains a complete PowerPoint presentation with leaders guide notes prepared and facilitated by Deon Binneman the past 16 years.
  4. Benchmarking – What works? What does not? What does international best practice and experience teach us? The DIY Toolkit is a useful product that you can use to see if your plans stand up against best practice.

Are you ready to deal with the hand of fate?

The rationale behind the toolkit is as follows:

Recent media reports, the growth of Social Media and numerous business and  natural disasters have again illustrated the need for companies to plan for all eventualities including the communication challenges that is created during these eventualities.

The actual process of emergency planning and crises communication management is a vital one if companies want to safeguard their assets, minimize their risks and uphold their hard-earned reputation.

Two thoughts can guide us in this process, the words stated by Benjamin Disraeli “What we anticipate seldom occurs; what we least, generally happens”, and the fact that Noah built the Ark days before it rained.

Crises management is defined as the ability of an organization to deal quickly, efficiently, and effectively with contingency operations with the goal of reducing the threat to human health and safety, the loss of public or corporate property, adverse impact on normal Business continuance, and damage to its good name – it’s Reputation.

Years and years of experience have proven that the companies who copes the best with crises of all kinds are those who are prepared to deal with the hand of fate. Those companies who have set in motion processes to minimize potential crises. Companies who cope successfully with crises are normally companies who have a predetermined plan of action including communication response plans.


POA – The toolkit is in a PDF and PowerPoint Format can be e-mailed to customers.


You may place your order via e-mail to or by fax to (011) 475-3515.

Terms & Conditions

  1. All prices are in ZAR (Rand), exclude VAT and are valid for 30 days only.
  2. The material will be delivered electronically to a designated contact within your organization upon placement of your order, and will be available for internal use within the purchasing entity only. Alternatively the toolkit can be delivered to you as a CD via a courier.
  3. Payment terms is strictly 5 days from date of invoice, unless otherwise stated.

Delivery Conditions

1. Once payment notification is received through either a faxed deposit slip or direct bank notification the documents will be sent or delivered to you.


  1. Stan

    and the cost…

    (No promises but there may be some interest off course this is dependent on the value offered vs the associated cost – yes I’m pre-empting or pushing for a good price….)

  2. Pingback: Updating of Crisis Management & Crisis Communication Response Plans « Deon Binneman on Reputation
  3. Pingback: Hospitals should Learn from the Mandela Media Circus and Update their Crisis Plans | Deon Binneman

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