Category: Uncategorized

The Dates for the Remainder of my 2012 Public Training

Please check out and register for my remaining 2012 public courses. I will facilitate a Stakeholder Reputation Management Master Class, a Product Recall Crisis Management workshop, a Reputation Protection & Defence seminar and a Marketing and Growing a Consulting Practice workshop during November & December.


NEW Business Continuity Textbook! – Rothstein Associates Inc. Business Survival ™ Weblog

I do not have a copy of this book, but will certainly place an order.

This quote got my attention about this book:

“As our world becomes ever more turbulent the field of business continuity and risk management increases in importance, often warranting Board-level attention. Organizations must proactively prepare for the future by mitigating risk whilst managing uncertainty through well considered policies, procedures, structure, systems and business culture to react to potentially harmful events as they unfold. In this way, their survival is less likely to be threatened and it will be more likely that their goals will be attained. Too many times we have witnessed business disaster because an organization failed to fully recognize the importance of business continuity and risk management or simply adopted a piecemeal and unsystematic approach.

NEW Business Continuity Textbook! – Rothstein Associates Inc. Business Survival ™ Weblog.

“Practitioners constantly emphasize the necessity of a holistic approach and I am pleased to see this new book by Kurt Engemann and Douglas Henderson does just that. It is also important to blend theory with practice in this hands-on field; again this is accomplished by the authors of this book who have extensive academic and business continuity and emergency management experience. They bring the subject to life with rich teaching and learning features, making it an essential read for students and practitioners alike.”

–Phil Kelly, DBA, Fellow of the Higher Education Academy (FHEA), Fellow of the Institute of Risk Management (FIRM); Senior Lecturer, Liverpool (UK) Business School; Lead Examiner, Risk Decisions, The Institute of Risk Management (IRM)

Who am I? Just a Profile Update

My name is Deon Binneman and I am a speaker, seminar leader, trainer, consultant, coach, thought leader and change agent that advises companies how to build, sustain, protect and restore business reputations with stakeholders.

I am available for training, consulting & speaking assignments where I can assist. Specifically I run training courses on Managing Business Reputation, Stakeholder Reputation, Mitigating and Managing Reputation Risk, Product Recalls, Dealing with the Media and Crisis Management and others.

Here are some things you could do:

1. Read and Subscribe to my blog – Deon Binneman on Managing Reputation – to never miss a post again.

2. Read my profile on Linkedin and connect with me me or invite me to speak or facilitate at an in house event.

3. Read my Twitter updates – – I tweet on reputation, strategic communication, OD and crises issues.

4. Ask me how I can help your organisation build a favourable and lasting reputation with all of your stakeholders.

5. Subscribe to Powerlines – my monthly newsletter which goes to about 9000 readers worldwide. I will send you a complimentary copy of this via another mail and would appreciate feedback on the contents.

I am easy to get in touch with. E-mail me at deonbin at, call me at 27 011 4753515 or Skype me – deonbin, or connect with me on Twitter, Facebook or Linkedin.

a 2010 Well Wish for you!

This was shared with me years ago and is now valuable to repeat. I have changed it, albeit slightly to take into today’s realities. I cannot recall who sent it to me, so do apologize to Anon.

May you get a clean bill of health from your dentist, your cardiologist, your gastroenterologist, your urologist, your proctologist, your podiatrist, your psychiatrist, your plumber and SARS (Inland Revenue).

May your hair, your teeth, your face-lift, your boob job and your shares not fall; and may your blood pressure, your triglycerides, your cholesterol, your white blood count and your mortgage interest not rise.

May you find a way to travel from anywhere to anywhere in the rush hour in less than an hour, and when you get there may you find a parking space. May you find a plane to travel in without some deranged passenger trying to take it down to ground level or some distant country.

May Jan 1, find you together with your beloved family and cherished friends, ushering in the New Year. You will find the food better, the environment quieter, the cost much cheaper, and the pleasure much more fulfilling than anything else you might ordinarily do that night.

May you wake up on January 1st, finding that the world has not come to an end, the lights work, the water faucets flow, your car is still in the driveway and the sky has not fallen.

May you go to the bank on January the 4th and find your account is in order, your money is still there and any mistakes are in your favor.

May you ponder on January 4th; How did this ultramodern civilization of ours manage to get itself traumatized by a possible slip of a blip on a chip made out of sand. May we relax about the Third Millennium of the Common Era, and realize that we still have 240 years until the dawn of the Sixth Millennium of the Jewish Calendar by which time the computer is long since obsolete and so are we.

May you have the strength to go through a year of political campaigning, and may some of the promises made be kept. May you believe at least half of what the candidates propose, and may those elected fulfil at least half of what they promise, and the miracle of reducing taxes and balancing budgets happen.

May you be awe struck by the sense of humor as you wrestle with the possibility that a professional wrestler could become president of the United States.

May what you see in the mirror delight you, and what others see in you delight them.

May someone love you enough to forgive your faults, be blind to your blemishes, and tell the world about your virtues. May they not publish your faults and blemishes on Facebook, their blog or tweet your mole via Twitpic.

May the telemarketers wait to make their sales calls until you finish dinner, and may your credit card and your budget balance, and may they include generous amounts for charity.

May you share a thought for the environment, and stop and pick up the frog trying to cross the road, instead of obliterating it with your 24 inch tires.

May you remember to say "I Love You" at least once a day to your spouse, your, child, your parent; but not to your secretary, your nurse, your masseuse, your hairdresser or your tennis instructor.

May you and your Avatar remain the same, so that we do need another planet to show our love for the Earth and mankind.

And may we live in a world at peace and the awareness of profound love in every sunset, every flower’s unfolding petals, every baby’s smile, every lover’s kiss, and every wonderful, astonishing, miraculous beat of our heart.

Technorati Tags:

Powerlines Newsletter Nr.89

The new issue of Powerlines, the newsletter for Reputation & Stakeholder Managers provides a mix of articles, analysis and upcoming events, with links to bring you a wealth of information to your fingertips.

This issue features the following commentary, article, events and top tips:

1. One event, Multiple Stakeholder Impacts

2. A Warning – Without a Crisis Plan your Reputation will Suffer!

3. Want to get up to speed with Twitter?

4. Upcoming Events.

If you would rather want me to send you your own copy, just send me an e-mail and I will gladly do so. What do you think of the new outlay and colours?

Download it – Powerlines 89 New Version

ICASA Postmortem – a Lesson in Reputation Risk Management

The story today that ICASA will hold a postmortem after the regulator admitted that it made a “mistake” in trying to block Vodacom ’s R80bn listing, is a lesson in Reputation Risk management.

To think that they could have prevented this negative publicity.


By ensuring that senior management were trained in the strategic management of reputation and stakeholder relationships. If they were, they would have understood the interplay of contextual factors and issues, and they would have thought twice, before they made decisions, that left them embarrassed.

Now they have to go and do reputation risk root cause analysis, which is a technique that I taught last week in my Reputation Defence Master Class. Interestingly, most reputation damage incidents in companies can be prevented through training and simulation exposure.

The patterns of decision making at meeting time can have a material impact on an organization’s reputation. If you study the Ford-Firestone Tire withdrawal case, there seems to be an uncanny similarity between these two events.

In both meetings, key people were not there. This in itself should be a lesson. Who attends or does not attend a meeting should be a point of concern!

I just hope that the Regulator will address the root causes and not just superficial symptoms.

Company Reputation affects Career Choice

Your company’s reputation can either draw talent or scare them off.

Did that thought ever cross your mind? If not, here is why it should.

– If you were starting out on a career path, would you really want to work for an Enron- type organization? I mean, come on, do you really need a resume stain on your next career choice?

– Who would want to join a company where the stigma will tarnish you by implication?

These are the immediate thoughts that crossed my mind when I read a blog post from Hill& Knowlton.

They commissioned a research organization to conduct a survey of more than 500 students from some of the world’s leading business schools, to find out how important reputation was in attracting talent.

Here are some of their findings:

  • Reputation matters, and the reputation of the company is based on far more than just its financial performance and the quality of its products and services.
  • The employee experience matters deeply. Talent is not prepared to sit and wait for the golden opportunity of 20 years hence; they want it now.
  • Values matter too – everything from ethics and corporate governance to environmental policy and social responsibility. The reason it matters so much is that the leaders of the future have a clear understanding of the link between reputation and financial performance. 

If that does not make you think, what will?