Category: Public Training

Peeling an Onion–a Reputation Introspective

When I facilitate my reputation management training, I always relate that building the reputation of an organisation is like layers of an onion.

The more layers of protection there is, the less chance of damage in a crisis. On the other hand it is also vital to look for potential vulnerabilities and concerns that can penetrate these layers.

These are the questions that I give out to participants with the following instructions – Here is a list of the questions that we need to answer/investigate in order to manage Reputation adequately in in an organisation. Let this partial list govern your thinking during this workshop and when we prioritise a list of action items to manage.


  1. What kind of company do we want to be? What are our defining traits?
  2. How distinctive is our Reputation from the rest of the Industry’s reputation?
  3. How accurate and consistent are the images that we project to our different stakeholders?
  4. How can we strengthen our relationships with these various stakeholders?
  5. Evaluate the way your organisation currently manage Reputation Risk. Is it still appropriate?
  6. What are the issues and problems at Business Unit level that can impact reputation? 
  7. How do our internal features correspond to current perceptions of our Company by the different stakeholders?
  8. What policies, systems, procedures, rules, regulations, actions and behaviour are not consistent with the organisation’s desired reputation?

What are the issues/Problems affecting each Reputational Driver?

Upcoming Training Courses – Dates for the rest of 2011

I offer specialised multi-disciplinary training courses and workshops for Corporate Affairs, PR & Communication, Stakeholder managers & OD practitioners and teams. I work in-house with Leaders, Executives, The Board and staff based on need, as well as consultants and professionals who want to build a reputation in an interconnected knowledge economy.

I am currently offering an Early Bird Special booking discount for all courses starting in July – valid until the 10th June. Now is the time to diarise these dates and up your game. Book online by clicking on the links or e-mail for a registration form.

Here are the dates for my public training courses:

Stakeholder Reputation Management Master Class

• 21 – 22 July
• 22 – 23 September
• 24 – 25 November

Reputation Risk Management Master Class

• 5 – 6 July
• 6 – 7 October
• 5 – 6 December

Strategic Employee Stakeholder Engagement

• 13 – 14 June
• 18 – 19 August

Marketing a Professional Practice

• 24 June
• 26 August
• 27 September
• 4 November

Other programs for in-house teams include Product Recall Crisis Management, Media Survival Skills, Crisis Management & Crisis Communication for Reputation Protection and Transforming Organizational Thinking Patterns.

Dates for the next Stakeholder Reputation Management Masterclass

The next Stakeholder Reputation Management Masterclass takes place from the 4th – 5th May in Johannesburg, ZA.

Experience has shown that when relationships with any stakeholders sour, the impact on bottom line and reputation can be severe. This two day program explores ways and means to enhance reputation through better stakeholder relationships and engaging their hearts and minds.

The course will explore the best practice approach to Stakeholder & Reputation Management processes, in accordance with international best practice and will help organisations to comply with Section 8 of the King Code 3 Guidelines on Corporate Governance. The course gives a delegate the practical, experienced guidance they need for designing a successful Stakeholder Reputation Management system.

It covers stakeholder profiling, stakeholder communication, stakeholder engagement & relationship management, as well as the criteria to use to measure the success of relationships and the ROI in programs.

There is an Early Bird booking special available – 10% discount on any payment option valid until this Friday, the 8th April. All you have to do, is to go online, click YES if interested. Fill in your details and I will then follow up with you.

Register online –

This is what one of the delegates that attended the last seminar, had to say about it: ‘It is a must for any communications, marketing, Human resource, project manager, organizations …… the list goes on and on. It really gives one an edge when put what we have learned in practice. I have applied this since coming back and I have seen an increase in my relationship with the specialists who support my projects inspired to act, I have increased my rapport with them, they are going an extra mile for me as I have focused on them not me. Some of the tools I already knew however I was not applying them intelligently. You have really opened my mind to think broadly and it reinforces better planning. It helps you to connect, create meaningful bonds as you will know what each stakeholder need to know – you share what they need to know, using the right media and at the right time. You are also able to anticipate possible areas of resistance/issues and deal them upfront. If this is the only career investment I make this year, then the money is well spend.’

Let me know if you would like to join us for an insightful and interesting learning experience. Who else in your organization will benefit from attending such a program? Please forward me their e-mail details, so that I can send them the information.


12 – 13 April – Strategic Employee Stakeholder Engagement Master Class –

During this two day workshop‚ you will learn how to boost internal stakeholder engagement & communication‚ enhance professional stakeholder management processes and enhance the organisations’ quest to be an admired employer.

Join us!

REPUCOMM Announces 2011 First Quarter Reputation Training Schedule

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REPUCOMM, the specialist reputation management consultancy has announced its first quarter schedule of five training courses designed to support your reputation building efforts.

There is an Early Bird registration option available. Book and pay by 28 January to receive 10% discount per course.

=== COURSES ====


10 February – Marketing a Consulting Practice

15 – 16 February – Strategic Employee Stakeholder Management

24 February – Product Recall Crisis Management

7 – 8 March – Reputation Risk Management Masterclass

16 – 17 March – Stakeholder Reputation Masterclass

All courses will be lead by Deon Binneman. To see the facilitator’s profile, visit:

Now’s the time to register as there is an Early Bird registration option available until 28 January. Early bird registration: book and pay by 28 January to receive 10% discount per course.

Please share this information with the rest of your management team and network.

— If you have additional questions, contact: Deon Binneman, (27) 011 4753515