The Shackles Of "We Have Always Done It This Way"


Organisations are like elephants – they learn through conditioning.

Trainers shackle young elephants with heavy chains to deeply embedded stakes.

After years of being chained, older elephants never try and leave even though they have the strength to pull the stakes out. Their conditioning limits their movements with only a small metal bracelet around their foot – attached to nothing

Like elephants, many companies are bound by earlier conditioning restraints. “We have always done it this way” is a limit to an organisation’s progress especially in this new era of enhanced speed.

In order to survive in this new society you have to let go of the shackles of the past. Too many organisations still have metal bracelets around their feet. However to make things happen you need to mobilise the support of your people behind your change.

And the process through which to do this: COMMUNICATION. My questions to you or to ask your clients is this:

  • “What shackles are constraining communication flow in your organisation”
  • Isn’t it about time for a relook or a new look at communication practices in your company?
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