The Phrases That Kill Creativity


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PR and Advertising agencies are supposed to be creative greenhouses. Yet,
the old “Internal editor” in all of us, raises it’s head so easy. (The “internal editor” I believe is our internal voice , our conscience, our left brain that can sometimes stop us from progressing. Years ago I worked with a consultant, a retired CEO who said the following : “The danger with gut feel is that it SOMETIMES can cause indigestion”).

Evaluate the following statements and ask yourself : ” How often you have used these statements?”.Did they prove to be correct?

  • We tried that before.
  • Where’d you dig that one up?
  • Our business is different.
  • It costs too much.
  • It’s never been tried before.
  • That’s not my job.
  • Let’s put that one on the back burner for now.
  • Let’s form a committee.
  • We don’t have the time.
  • I don’t see the connection.
  • It won’t work in our department or business.
  • It’s too radical a change.
  • The Board of Directors would never go for it.
  • The staff will never buy it.
  • It’s against company policy.
  • It can’t be done.
  • It’s impossible.
  • Let’s get back to reality.
  • That’s not our problem.
  • We’ve always done it this way.
  • I don’t like the idea.
  • You’re right, but…
  • You’re two years ahead of your time.
  • Don’t rock the boat.
  • It isn’t in the budget.
  • Has anyone else ever tried it?
  • Good thought, but impractical.
  • Let’s give it more thought. If not, or if they did!

What is the lesson for your consultancy or team? Please let me know!

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2 comments

  1. Gwendolin Mojoko Mokake

    This is what happens in my institution and some that I visit especially these ones:
    Lets form a committee and
    We tried before