Twitter Tips for the Busy Consultant


Had a long conversation last night with a friend at a cheese and wine party about the merits of Twitter.

What struck me was that again the words came up – ‘I don’t see the value of Twitter. It is just a waste of time”.

This is a fallacy. Twitter is a very powerful tool. However just like a screwdriver, there are ways to use it more effectively. There are rules and until you understand those, you will also not see the benefits.

Here then are the ways in which I tend to use Twitter:

  1. I use it to share industry/profession links of what I have read and felt worthy to retweet and/or share.
  2. I use it to share news about upcoming professional events including direct links to websites with more information.
  3. I retweet interesting information which I believe could be beneficial to those who follow me.
  4. I follow certain influencers whose messages and updates I respect.
  5. I use the medium of Twitter to build new relationships with other thought leaders.
  6. I use it to invoke response by asking specific and pertinent questions (Sometimes the website Quora is better for this)
  7. I search Twitter to see what are the new trending topics, like the riots in London
  8. I follow sites like this one that shares handy tips and hints on how to use Twitter more effectively.

Perhaps, Twitter’s Mission statement will spark you to also use it – “To instantly connect people everywhere to what’s most important to them.”

In fact, I am now such a fan of Twitter, that it is the best way to get hold of me. Yes, Tweet me!

Do remember then that Twitter is not a networking tool, but a most powerful learning and information sharing tool.

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One comment

  1. Paul Jacobson (@pauljacobson)

    I use Twitter much the same way you do and find that it is one of my best sources for referrals. I also find that Google+ is proving to be a similarly useful platform. It seems to work more like Twitter for me, than Facebook, and there is a pretty high level of engagement on Google+ – comparable to Twitter.