How many PRO’s does it take to Screw in a Light bulb?


How many PRO’s does it take to screw in a light bulb?

No, it does not depend on whether the light bulb wants to be screwed – that does not cut it.

  • One to realize this is an important event.
  • One to create a PR program to let the public know about it.
  • One to write the news release.
  • One to distribute it to the media.
  • One to schedule a news conference.
  • One to write the speech.
  • One to tweet and call himself a Screwing, I mean Social Media expert

I think the problem is that we are very good at promoting others, but do very little to promote ourselves professionally. Many people do not understand what we do.

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