Change = D+V+S+C


Here is a simple formula for change that can be applied to the discipline of building, sustaining and protecting an organization’s reputation.

Change = D+V+S+C

For change to happen a business has to:

  • Be dissatisfied with its present state
  • Have a clear Vision of where it wants to go
  • Take the necessary steps to get there
  • Create enough energy (or tension) to overpower the COST required (in terms of money, time and energy) to make the change happen.
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