The Media is a powerful Stakeholder Group and for me one of the best ways that I have seen the Media re-emphasise this; is through the full page spread that appeared in today’s Star Newspaper – Business Report Section Page 20.
The Headline caption reads: ‘’For the news, turn to the news leaders’’
Just read the following: Independent Newspapers remains the leading newspaper publisher in South Africa, dominating the country’s four major metropolitan areas. The group has a nett weekly readership of 6, 768 million adults. The page then goes further to show the photos and details of their award winning journalists.
This is a good page to cut out and put in your Media Relations file and database.
Looking at the stats above, do you need any further encouragement to start a dedicated media relations function in your organisation?
Categories: Media Reputation · Stakeholder Database · Stakeholder Management
One of the lessons I teach in my Stakeholder Reputation Master Classes is that every campaign, project, problem or issue will need a relook at stakeholder profiling.
So here is a new stakeholder group whose role you will have to factor in carefully when you do your crisis management preplanning, especially where potential product recalls is listed as one of your key risks.
The NRCS (National Regulator for Compulsory Specifications) is a new public entity that administers technical regulations known as compulsory specifications on behalf of the Department of Trade and Industries in the interest of human health, safety, protection of the environment and fairness of trade.
The regulated products include vehicles and components, electrical appliances components and electronics, frozen marine products, safety equipment and construction materials. The NRCS also administers the Trade Metrology Act and regulations relating to Weights and Measures.
Lack of Legal Compliance is often cited as a major cause of reputation risk. Your compliance with the regulations of the NRCS as well as the relationships that you build with this new entity is important for your reputation.
Categories: Compliance Risk · Crisis Management · Environmental Reputation · Safety · Stakeholder Management · reputation risk
